Mahesh Yogi's Maharishi Group launches India's first spiritual channel
Namrata Joshi June 22, 1998 | UPDATED 13:27 IST
Riding on PanAMSat4, the free-to-air channel covers entire Asia and Europe and parts of Australia and Africa. Though initially it'll be a three-hour evening telecast, it aims to go round-the-clock.
The programmes will be produced in and uplinked from Holland. And the channel's aim? "To suggest solutions to all the current problems through Vedic knowledge," says a spokesperson. The channel will also offer courses in Vedic knowledge conducted by the Bhopal-based Maharishi Mahesh Yogi Vedic Vishwavidyalaya.
The channel hopes that a lot of believers will tune in. Question is whether the advertisers will follow suit.