Mar 26, 2021
False Memories Can Be Planted and Then Reversed, Researchers Find
COVID-19, cults, and the anti-vax movement
CORRESPONDENCE
Rochelle Burgess and colleagues eloquently described participatory community engagement as essential for successful COVID-19 vaccination, which involves appreciating the heterogeneous public and working with communities and their leaders to enable bottom-up approaches. They suggested that COVID-19 has drawn attention to the structural violence that is embedded within society, with the pandemic furthering the marginalisation of historically oppressed and excluded groups. Burgess and colleagues drew attention to how people who might have suffered disproportionate economic and health consequences from COVID-19 are now being asked “to trust the same structures” that failed to provide adequate resources and social protection during the pandemic. Failure to address these contextual dimensions can worsen mistrust, damaging vaccine uptake. However, Burgess and colleagues make a distinction between “people wholly opposed to vaccinations (anti-vaxxers) and…vaccine hesitancy”, and imply participatory community engagement as a means to engage only people with vaccine hesitancy.
Lessons from studying cults (which are less pejoratively called new religious movements, describing movements that emerged in the late 20th century) can inform approaches to the anti-vax movement. A cult has come to mean a non-conforming ideology, or a religion that is disliked, with beliefs that are unacceptable to mainstream society. Just as cults are grouped together as sinister, bad, or wrong, the discourse surrounding anti-vaxxers in both academic and popular circles can be dismissive and derogatory. The pejorative label and negative attitudes towards cults promote an us-and-them viewpoint, creating martyrs and extending the length of time that members hold the new beliefs, thus encouraging further involvement in the movement and radicalisation.
Learning from these consequences, a more constructive perspective could view the anti-vax movement as a religious phenomenon, involving a whole spectrum of ideas, and focus on the essential need to understand the beliefs that are involved to avoid further marginalisation. Hence, implying that anti-vaxxers are beyond the reach of community engagement activities could result in increased anti-vax activities. We suggest a more inclusive approach, where the same inquisitive dialogue and contextual understanding that was suggested for vaccine hesitancy should be extended to members of the anti-vax movement.
https://www.thelancet.com/action/showPdf?pii=S0140-6736%2821%2900443-8
Marketplace attended a COVID-19 conspiracy boot camp to see how instructors are targeting vaccine skeptics
Katie Pedersen, Eric Szeto, Asha Tomlinson ·
CBC News
March 26, 2021
While Canadian health authorities fight back against what Chief Public Health Officer Theresa Tam has called "an infodemic" — the spread of false information about the COVID-19 pandemic — others are working just as hard to target the public with conspiracy theories.
Marketplace journalists took part in a U.S. COVID-19 conspiracy "boot camp," where aspiring activists — including the leader of one of Canada's prominent misinformation campaigns — learn tactics of persuasion to sow seeds of doubt about information coming from public health authorities.
Sherri Tenpenny, a Cleveland, Ohio-based osteopath and self-proclaimed grandmother of the anti-vaccination movement in the U.S., runs the six-week online course. She has hundreds of thousands of followers on social media and has appeared on popular far-right conspiracy podcasts, such as Infowars.
CBC journalists signed up for the $623 Mastering Vaccine Info Boot Camp to find out exactly what was being sold to her students.
"You're in our choir," Tenpenny told the class. It's those who are on the fence who need to hear the message, she said.
"My job is to teach the 400 of you in the class … so each one of you go out and teach 1,000," she said, encouraging students to "practise in front of a mirror."
"My job and your job and everybody else who does this, their job is to sow seeds," she said in a separate YouTube video promoting the boot camp.
"We're going to build an entire army to stand up and say not only, 'No,' but 'Hell, no.'"

A screen shot of a recent session of the Mastering Vaccine Info Boot Camp shows Sherri Tenpenny and comments from participants. (CBC)
'Manipulation and persuasion'
The boot camp's course material is primarily taught by Tenpenny herself, who explains her theories on the immune system, vaccines and COVID-19, often contradicting scientific consensus on the topics.
The communication tactics are taught primarily by Tenpenny's business partner, Matthew Hunt, who gives advice on how to ensure students connect with people on a personal level as a persuasion tactic.
"Understanding the subjective human experience and how each individual stores their VERSION of information is key to unlocking their mind and building trust … and successfully affecting change with them," his course material reads.

A worksheet included in the course work instructs students to examine a conversation and come up with a strategy to convince the subject of the anti-vaccination opinions. (CBC)
His lessons also encourage students to recognize what type of persuasion tactic is most effective for the individual based on the way the person talks. He slots them into four categories and presents different persuasion strategies for each.
"It is about manipulation and persuasion and convincing people of something to simply get them on their side," said Krishana Sankar, science communications lead with COVID-19 Resources Canada, a digital source for up-to-date scientific information on COVID-19.
She's part of a team that helps dispel misinformation during nightly Q&A video calls that are open to the public.
"It's extremely frustrating because we are constantly trying to educate people on what's real."
Sankar is a "science communicator," one of a growing field of experts whose aim is to explain complex scientific concepts in ways that are easy to understand without a science background.
Her work with COVID-19 Resources Canada includes hosting daily video calls where she and other experts, including physicians, pharmacists and scientists, can answer questions from the public directly.
She says she was very concerned to learn that misinformation campaigns like Tenpenny's are actively targeting people with questions about vaccines and the pandemic.
"This kind of rhetoric and this kind of misinformation can be extremely dangerous for people's health, especially when it's taken under advisement from people who have no expertise," she said.
"We need to have a large percentage of the population be vaccinated, and without that, we are unable to move forward from this pandemic."
Participants from Canada, India, Europe
Tenpenny told CBC in a statement that she stands behind the content of her boot camp and that she "won't apologize for earning a living."
The anti-vaccination movement was a lucrative industry before the pandemic, enabling some people to make money through speeches, conferences and donations from individuals who trust the organizers of such events. Now, COVID-19 conspiracists are taking a page out of the same playbook.
Organizers of the course attended by CBC journalists said that 400 people had signed up, which at $623 per student, adds up to almost $250,000 in course fees.
The course was the eighth of its kind since 2017, with the preceding ones focused on anti-vaccination information while the recent session was COVID-19-specific.
It included participants from Canada, Europe, India, the Philippines and, according to Tenpenny, 18 physicians from South Africa.
Tenpenny also has other ways of making money from her students, selling additional courses and even getting a referral commission from a private lab that gives her $10 for every $100 spent on vitamin-deficiency tests, a fact she mentions in one of her seminars.
Tenpenny falsely claims that the reason some people have more serious illness from COVID-19 is because they are vitamin-deficient. She also asserts that taking vitamins can be a cure for COVID-19-positive patients.
"They take some vitamin C, D and A, some herbal medicine, some homeopathy, and they're fine," she said in one of her YouTube videos. She told students she sells vitamins on her website during one of her seminars.
WATCH | Boot camp participants get trained in persuasion tactics:
Marketplace investigates COVID-19 conspiracies and finds hundreds of people are being trained in the tactics of persuasion to spread misinformation at ‘boot camps.’ 2:13
Message spreading in Canada
Marketplace journalists heard this claim repeated in an interview with one of Tenpenny's former students, Vladislav Sobolev.
Sobolev is the founder of Hugs Over Masks, a Facebook group with more than 10,000 members that's been behind some of the anti-mask and anti-lockdown protests that have taken place across Canada.
Sobolev partnered with Tenpenny last year to arrange a group of his Hugs Over Masks followers to take the training. He says he's now organizing "activist training" of his own.
"Rather than trying to convince [society] and bring them to your side, the best thing that we can do is plant the seed of doubt," said Sobolev.
He says the aim of the training is to spread the message and "defend our way of life."
"Nobody should be forced to wear the mask. Nobody should be forced to do a test, or ultimately, get a vaccine."
The core messages conveyed in the boot camp are that vaccines are dangerous and COVID-19 is not, with Tenpenny pointing to what she sees as a high survival rate for COVID-19 and equating the virus with the annual flu.
"Mortality's only one measure of danger," said Colin Furness, an epidemiologist with the University of Toronto.
"A lot of people who survived COVID do so with extensive brain damage, heart damage, lung damage, kidney damage."
Furness also noted that, "more people died of COVID in 10 months than died of influenza in Alberta in 10 years."
Hackers eyeing vaccine passports, instructor says
In one of the boot camp seminars, Hunt discussed conversations he has had with computer hackers who he says are sympathetic to the cause promoted in the boot camp and want to figure out how to hack digital vaccine passports that some countries might use so that unvaccinated people could circumvent vaccination requirements.
The passports don't exist in Canada yet, but the European Union Commission has already announced its proposal for what it is calling "digital green certificates," which would allow vaccinated individuals to travel between countries in the EU before the borders officially reopen post-pandemic.
"In the background, these are what the hacker-cracker folks that are really pissed about this are working on," Hunt said during one of the seminars, noting that he hopes they will succeed.
Hunt told CBC in a statement that he is not involved in any hacking or subversion of any systems himself, nor would he support it. However, he said he "can certainly understand why such groups would focus attention in that direction and why they discussed such workarounds."
The anti-vaccination community has circumvented rules before, sharing names of outlier doctors who are willing to be paid for vaccine-exemption notes, for example.
The fact that some members of that movement are now talking to hackers about vaccine passports concerns Furness, whose research expertise includes information technology and its effect on health behaviour change.
"That's engaging in what looks like possibly a criminal conspiracy to put people at risk," said Furness. "It's going to have an impact on vulnerable people who didn't sign up for this but who may get sick as a result."
Judge the expert before the information
Sankar, the science communicator, says that in order to avoid falling into a misinformation echo chamber, people should first consider whether the person sharing the information is qualified to do so.
"Do they have any kind of expertise? How long have they been in this area? Who are they affiliated with?" she said. "Those are really important pieces to understand and know about the person you're getting information from."
She also warns that people should be wary of absolute or overly definitive language, which scientists usually avoid.
Furness thinks it's important that those spreading COVID-19 conspiracies not be left to their own devices.
"In order to defeat COVID, we've all got to be rowing in the same direction," he said. "It's not enough to say, 'Everyone [can] choose what they want to think about COVID.'
"We really need to see it … as a problem that needs to be solved together."
Watch full episodes of Marketplace on CBC Gem, the CBC's streaming service.
https://www.cbc.ca/news/marketplace/marketplace-covid-conspiracy-boot-camp-1.5963503
Mar 24, 2021
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TRANSCENDENTAL MEDITATION, ALTERED REALITY TESTING, AND BEHAVIORAL CHANGEA CASE REPORT
Accused Sarah Lawrence College sex cult leader declines COVID vaccine behind bars
Mar 22, 2021
QAnon’s ‘collateral damage’: Families struggle to pull loved ones back from the brink
Mar 21, 2021
Pa. court denies appeal of woman convicted of murder in boyfriend's cult-related death
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Vicarious Liability: Court of Appeal dismisses appeal from religious organisation following sexual assault
Lexology
United Kingdom March 18 2021
Barry Congregation of Jehovah's Witnesses v BXB [2021] EWCA Civ 356
The Court of Appeal has upheld a first instance decision that the worldwide governing body and a local congregation of Jehovah's Witnesses, were vicariously liable for an indecent assault suffered by the Claimant. The assault was carried out by an elder, a member of the congregation who held special responsibilities.
This decision highlights that the second stage (the close connection test) of the two-stage vicarious liability test requires a tailored approach when considering instances of sexual abuse involving both children and adults. This tailored approach is required because sexual abuse cannot be regarded as something done while acting in the ordinary course of a person's employment.
Any such application needs to account for the differences between adults and children, and therefore each case would turn on its own facts. In this instance, the conferring of special responsibilities onto the abuser had “created a considerable risk of wrongdoing.” The Claimant “had been instructed that it was her religious duty” to help the elder in question, which had put her in the position of being at risk of abuse.
Introduction
The Claimant was baptised as a Jehovah's Witness in 1986. From this period and into the 1990s, the Claimant and her husband were friendly with another couple, Mark and Mary Sewell.
Mark Sewell was a 'ministerial servant', a member of the congregation with special responsibilities, and later became an 'elder', a spiritual leader of the congregation. Following a day of door-to-door evangelising, the two couples returned to the Sewells' home, where Mark Sewell then raped the Claimant. Despite a ‘judicial committee’ of elders finding the allegations unproven, Mr Sewell's offences were subsequently investigated by the police and he was convicted and sentenced to several years in prison.
At first instance, Mr Justice Chamberlain held that the worldwide governing body and the local congregation were vicariously liable for the sexual assault.
The local congregation (“the Defendant”) appealed. The worldwide governing body had already agreed it would satisfy any judgment against the local congregation.
Grounds of Appeal
The appeal considered both stages of the two-stage test to be applied to issues of vicarious liability namely:
- The relationship between the tortfeasor and the parties said to be vicariously liable to determine whether it is one that is capable of giving rise to vicarious liability (stage 1);
- The connection that links the relationship between those two parties and the act or omission of the tortfeasor (stage 2).
There were two grounds of appeal:
- In his application of stage 1, the judge erred in his conclusion that the activities undertaken by Mark Sewell were an integral part of the "business" activities carried on by the Defendant and that the commission of the rape was a risk created by the defendants assigning those activities to Mark Sewell;
- In his application of stage 2, the judge erred in his conclusion that the rape was sufficiently closely connected to Mark Sewell's position as an elder to justify the imposition of vicarious liability.
Appeal ground 1 - Was the position of elder akin to employment?
The Defendant had submitted that Mr Justice Chamberlain had oversimplified the analysis of the ‘akin to employment’ test, and that “the part-time volunteer activities of Mark Sewell are more akin to those of an independent contractor”. The Claimant argued that “elders are integral to the organisation…[are] directly controlled by the Jehovah's Witnesses organisation, [and] they are conferred with power by the organisation and its inherent structure.”
The Defendant’s appeal was dismissed.
The Court of Appeal held that the relationship was akin to employment. It was held that the judge did “carry out a searching enquiry into the role of elders”. Elders were the spiritual leaders of the congregation, and insofar the congregation acts a body, it acts through the elders. On this basis, Mr Justice Chamberlain rightly found that the role of an elder was integral to the business of the congregation of Jehovah’s Witnesses.
Regarding the question of whether the commission of the rape was a risk created by the Defendant in assigning the activities of an elder to Mark Sewell, Lady Justice Davies agreed with Mr Justice Chamberlain. He had found that literature issued by the worldwide organisation created “a risk that its adherents will mistakenly follow the instructions they are given by elders”. There was a risk as an “organisation which confers on its leaders power over others creates the risk that they will abuse it in that way”.
Lady Justice Davies concluded that the position was analogous to that described by Lord Philips in Christian Brothers. It was found that “the elders were the chief conduit of the guidance and teachings of Jehovah's Witnesses, they were not carrying on business on their own account”.
Appeal ground 2 - Was the rape closely connected to the duties of the position?
At first instance, Mr Justice Chamberlain identified the relevant test for focusing on the relationship between the tort and the position of Mr Sewell as the essence of the test in Christian Brothers. In respect of claims involving religious duties, a tailored ‘close connection’ test is required, which is “more open, textured and requires an analysis of all aspects of the relationship between the tort and the abuser's status.”
The Defendant submitted that Mr Justice Chamberlain omitted “consideration of what Mr Sewell was authorised to do”. They argued that “it was no part of his spiritual duties to activate a friendship with [the Claimant]. It was in the context of close friendship that the rape occurred”.
The Claimant submitted that the High Court had applied the tailored version of the Stage 2 test correctly and made legitimate conclusions.
The Defendant’s appeal was dismissed.
The Court of Appeal held that “the tailored version of the test [in cases of sexual abuse] applies in cases in which adults are alleged to have been sexually abused as it does in such cases involving children because the rationale for the test is the same”.
For the purposes of the close connection test “what was relevant was the conferral of authority… coupled with the opportunity for physical proximity as between an elder and publishers in the congregation.”
It was held that had the Claimant felt able to end the friendship at an earlier time, she would not have felt compelled to tolerate the increasingly inappropriate behaviour of Mr Sewell.
Lord Justice Males added that in his judgment, that there was “a relationship of power which created a considerable risk of wrongdoing”, and that Mr Sewell “had a belief in his entitlement as an elder to exercise power over others and to act as he desired”. The rape was sufficiently connected with Mr Sewell’s role as an elder and was an abuse of the authority conferred on him by the Defendant.
What can we learn?
- In his brief judgment, Lord Justice Bean stated that “this appeal is the latest episode in the attempts of religious organisations to escape vicarious liability in claims for damages for sexual offences committed by those whom they have placed in positions of responsibility and moral authority”. The respective judgments in the Court of Appeal provided additional guidance on the consideration of vicarious liability in sexual abuse claims.
- There was reiteration that the use of a tailored ‘close connection’ test for the second stage of the vicarious liability was required in child abuse cases. Per Lord Reed in Wm Morrison, “the courts have emphasised the importance of criteria that are particularly relevant to that form of wrongdoing, such as the employer's conferral of authority on the employee over the victims, which he has abused”.
- This decision emphasised that such a tailored ‘close connection’ test should also be applicable to sexual abuse cases involving adults. Lord Justice Males highlighted that its application would need to account for the differences between adults and children, such as the ability to recognise inappropriate behaviours as an adult. However, “an adult may be susceptible to relationships which involve a risk of abuse, particularly in the context of those spiritual beliefs and doctrines which promote a culture of unquestioned obedience to religious leaders”.
- When considering such claims in the future, parties will have to consider whether the abuser was given status, power and/or authority over the victim, and whether the abuse was distinct and unconnected with the status granted by the religious organisation.
Clyde & Co LLP - Judith Martin and Graeme Watson
https://www.lexology.com/library/detail.aspx?g=d0a1ca63-2027-4702-9f6d-3c3da5fd9c5f
Breaking the Code of Silence
Thousands of children are held within the Troubled Teen Industry each year.
Behavior Modification programs advertise themselves as premier rehabs, residential treatment centers, therapeutic boarding schools and wilderness programs when really, they are for-profit, privately-run detention centers. Desperate parents are deceived and the children they claim to help, are subjected to abuse. Due to lack of government oversight, many programs are improperly regulated or operating fully unregulated. Children can be held for years without consent, due process and without true medical need.
The “treatment” these children receive is too often far from therapeutic. This fraudulent industry has thrived for decades despite constant allegations of Physical abuse, neglect, psychological harm, sexual abuse, pseudoscientific practices, and negligence resulting in death. Many of these programs have been shut down, only to rebrand, reopen, or have others take their place.
Widespread institutional child abuse has been accounted by many and well documented through survivor testimony. This experience can leave survivors with lifelong trauma, including Complex PTSD. Hundreds of children have even died in programs, or taken their own life in an attempt to escape the trauma.
Without government intervention, thousands of children will continue to suffer in silence.
Turn About Ranch abuse Dr. Phil
"Dr. Phil, the teens you sent into abusive "tough love" programs are coming for you."
Secrets of the mind and free will — revealed by magic tricks
Ted
Are you in control of your choices? Magic tricks might reveal otherwise, says scientist and illusionist Alice Pailhès. Watch closely as she performs magic tricks that unveil how your brain works, how you can be subtly influenced and what that means for free will and your day-to-day life. Did she guess your card right?
This talk was presented at an official TED conference.
https://www.ted.com/talks/alice_pailhes_secrets_of_the_mind_and_free_will_revealed_by_magic_tricks
Mar 20, 2021
Unmasked: man behind cult set to replace QAnon
'I thought he loved us' | Roane Co. domestic violence survivor opens up about years of abuse to raise awareness
Prisoners In The Shed: The Harrowing True Journey From Captivity To Hope
Mar 18, 2021
7 ways to avoid becoming a misinformation superspreader
Associate Professor of Social Psychology, Mississippi State University
The Conversation
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H. Colleen Sinclair receives funding from the Department of Defense.
Partners
Mississippi State University
Mississippi State University provides funding as a member of The Conversation US.
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The problem of misinformation isn’t going away. Internet platforms like Facebook and Twitter have taken some steps to curb its spread and say they are working on doing more. But no method yet introduced has been completely successful at removing all misleading content from social media. The best defense, then, is self-defense.
Misleading or outright false information – broadly called “misinformation” – can come from websites pretending to be news outlets, political propaganda or “pseudo-profound” reports that seem meaningful but are not. Disinformation is a type of misinformation that is deliberately generated to maliciously mislead people. Disinformation is intentionally shared, knowing it is false, but misinformation can be shared by people who don’t know it’s not true, especially because people often share links online without thinking.
Emerging psychology research has revealed some tactics that can help protect our society from misinformation. Here are seven strategies you can use to avoid being misled, and to prevent yourself – and others – from spreading inaccuracies.
1. Educate yourself
The best inoculation against what the World Health Organization is calling the “infodemic” is to understand the tricks that agents of disinformation are using to try to manipulate you.
One strategy is called “prebunking” – a type of debunking that happens before you hear myths and lies. Research has shown that familiarizing yourself with the tricks of the disinformation trade can help you recognize false stories when you encounter them, making you less susceptible to those tricks.
Researchers at the University of Cambridge have developed an online game called “Bad News,” which their studies have shown can improve players’ identification of falsehoods.
In addition to the game, you can also learn more about how internet and social media platforms work, so you better understand the tools available to people seeking to manipulate you. You can also learn more about scientific research and standards of evidence, which can help you be less susceptible to lies and misleading statements about health-related and scientific topics.
Badges identify ways misinformation exploits people's minds
Playing the ‘Bad News’ online game illustrates different ways information warriors can prey on people’s psychological vulnerabilities. Screenshot of Get Bad News
The prebunking approach works for people across the political spectrum, but it turns out that people who underestimate their biases are actually more vulnerable to being misled than people who acknowledge their biases.
Research has found people are more susceptible to misinformation that aligns with their preexisting views. This is called “confirmation bias,” because a person is biased toward believing information that confirms what they already believe.
The lesson is to be particularly critical of information from groups or people with whom you agree or find yourself aligned – whether politically, religiously, or by ethnicity or nationality. Remind yourself to look for other points of view, and other sources with information on the same topic.
It is especially important to be honest with yourself about what your biases are. Many people assume others are biased, but believe they themselves are not – and imagine that others are more likely to share misinformation than they themselves are.
3. Consider the source
Media outlets have a range of biases. The Media Bias Chart describes which outlets are most and least partisan as well as how reliable they are at reporting facts.
You can play an online game called “Fakey” to see how susceptible you are to different ways news is presented online.
When consuming news, make sure you know how trustworthy the source is – or whether it’s not trustworthy at all. Double-check stories from other sources with low biases and high fact ratings to find out who – and what – you can actually trust, rather than just what your gut tells you.
Also, be aware that some disinformation agents make fake sites that look like real news sources – so make sure you’re conscious of which site you are actually visiting. Engaging in this level of thinking about your own thinking has been shown to improve your ability to tell fact from fiction.
4. Take a pause
When most people go online, especially on social media, they’re there for entertainment, connection or even distraction. Accuracy isn’t always high on the priority list. Yet few want to be a liar, and the costs of sharing misinformation can be high – to individuals, their relationships and society as a whole. Before you decide to share something, take a moment to remind yourself of the value you place on truth and accuracy.
Thinking “is what I am sharing true?” can help you stop the spread of misinformation and will encourage you to look beyond the headline and potentially fact-check before sharing.
Even if you don’t think specifically about accuracy, just taking a pause before sharing can give you a chance for your mind to catch up with your emotions. Ask yourself whether you really want to share it, and if so, why. Think about what the potential consequences of sharing it might be.
Research shows that most misinformation is shared quickly and without much thought. The impulse to share without thinking can even be more powerful than partisan sharing tendencies. Take your time. There is no hurry. You are not a breaking-news organization upon whom thousands depend for immediate information.
5. Be aware of your emotions
People often share things because of their gut reactions, rather than the conclusions of critical thinking. In a recent study, researchers found that people who viewed their social media feed while in an emotional mindset were significantly more likely to share misinformation than those who went in with a more rational state of mind.
Anger and anxiety, in particular, make people more vulnerable to falling for misinformation.
6. If you see something, say something
Stand up to misinformation publicly. It may feel uncomfortable to challenge your friends online, especially if you fear conflict. The person to whom you respond with a link to a Snopes post or other fact-checking site may not appreciate being called out.
But evidence shows that explicitly critiquing the specific reasoning in the post and providing counterevidence like a link about how it is fake is an effective technique.
Even short-format refutations – like “this isn’t true” – are more effective than saying nothing. Humor – though not ridicule of the person – can work, too. When actual people correct misinformation online, it can be as effective, if not more so, as when a social media company labels something as questionable.
People trust other humans more than algorithms and bots, especially those in our own social circles. That’s particularly true if you have expertise in the subject or are a close connection with the person who shared it.
An additional benefit is that public debunking notifies other viewers that they may want to look more closely before choosing to share it themselves. So even if you don’t discourage the original poster, you are discouraging others.
7. If you see someone else stand up, stand with them
If you see someone else has posted that a story is false, don’t say “well, they beat me to it so I don’t need to.” When more people chime in on a post as being false, it signals that sharing misinformation is frowned upon by the group more generally.
Stand with those who stand up. If you don’t and something gets shared over and over, that reinforces people’s beliefs that it is OK to share misinformation – because everyone else is doing it, and only a few, if any, are objecting.
Allowing misinformation to spread also makes it more likely that even more people will start to believe it – because people come to believe things they hear repeatedly, even if they know at first they’re not true.
There is no perfect solution. Some misinformation is harder to counter than others, and some countering tactics are more effective at different times or for different people. But you can go a long way toward protecting yourself and those in your social networks from confusion, deception and falsehood.



