Nov 26, 2020

The Cult of Kek: An Archaic Belief System for an Alt-Right “New Age”

Chamila Liyanage
Fair Observer
November 26, 2020

"Pepe the Frog landed a role in the alt-right’s project to restore traditional hierarchical society within a racial state. 

“Boy’s Club” cartoons, is familiar on the internet. The alt-right started to use it to symbolize their battle against political correctness as well as the principles of liberty, equality and justice — the founding values of liberal democracy. The alt-right aims to restore traditional hierarchical society and a racial state. Pepe the Frog landed a role in this task, mainly because of the alt-right’s desire to use memes to spread their message far and wide. From its humble beginning as a cartoon character, Pepe the Frog made a meteoric rise when the alt-right renamed it Kek, establishing the Cult of Kek.

The Cult of Kek appears to offer different things to different people based on what they seek. For those who enjoy creating or following memes, the Cult of Kek is satire. For others, it offers a religion, a deity, even a prayer to advance “meme magic.” However, at the heart of it, the Cult of Kek is neither satire nor religion but an arcane belief system firmly grounded in ancient Egyptian mythology.      

Who Is Kek?  

The ideology behind the Cult of Kek is explained in a series of eight books published under the pseudonym “Saint Obamas Momjeans” in 2016-17. The satirical pseudonym helps to keep the books from inviting serious analysis. Dan Prisk identifies this as “an ironic and irrelevant mode of communication” that seems to have the best of both worlds: the advantage of using “ironic humour” to attract attention and the ability to “hide true politics while openly promoting them.” “Nothing is as it seems” is the best adage to explain the Cult of Kek; even its “prayer” asks to “twist reality around the memes we make.” 

The term “meme magic” seems to have multiple meanings. First, meme magic is a reference to the accessibility and appeal of memes, which can attract followers and create thought movements. Second, the Cult of Kek wants memes to have perceived magical qualities, a pretext to attract followers and enthusiasts. As a 2015 essay published on Daily Stormer explains, “The trve power of skillful memes is to meme the karmic nation into reality, the process of meme magick. By spreading and repeating the meme mantra, it is possible to generate the karma needed for the rebirth of the nation.” But who is Kek, and in what context did the alt-right come to appropriate it?"

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