Sidha Corporation International

The Transcendental Meditation movement, Sidha Corporation International developed a line of women's clothing

Sidha Corporation International, one of the business arms of the Transcendental Meditation (TM) movement, developed a line of women’s clothing as part of Maharishi Mahesh Yogi’s broader commercial ventures in the 1970s and 1980s. The corporation operated under the legal and organizational umbrella of Maharishi International and was linked to other TM-related business entities, including the World Plan Executive Council and Maharishi Ayurveda.  

The women’s clothing line created by Sidha Corporation International reflected the TM movement’s principles of “Maharishi Vedic Science” applied to apparel design. These garments were marketed as promoting harmony between body, mind, and environment, frequently using natural fabrics and designs inspired by Vedic aesthetics. The effort was part of a larger attempt to create a “consciousness-based” economy in line with Maharishi’s vision, which also included products such as herbal supplements, architecture (Maharishi Sthapatya Veda), and organic food programs [8][16].

While the brand itself no longer operates independently today, its activities were among several commercial extensions of the TM movement’s vision of integrating spirituality, lifestyle, and commerce through Maharishi’s global enterprises [8][16].

Citations:
[1] Shop All Women's Cozy Clothing & Accessories - Barefoot Dreams https://www.barefootdreams.com/collections/women
[2] Ruti: Women's Clothing | Shop Modern Women's Fashion Online https://ruti.com
[3] Universal Standard | Plus Size and Inclusive Fashion from 00 - 40 https://www.universalstandard.com
[4] Steps New York: Shop the Latest Women's Fashion https://www.stepsnewyork.com
[5] Dressbarn | Women's Clothing | Dresses & Accessories https://dressbarn.com
[6] Model Alyssa Miller designs to benefit DLF - Meditation Lifestyle https://meditationlifestyle.com/2022/05/28/alyssa-miller-designs-for-meditation/
[7] Women's Sustainable Clothing on Sale | Toad&Co https://www.toadandco.com/collections/womens-all-sale-styles
[8] Transcendental Meditation movement - Wikipedia https://en.wikipedia.org/wiki/Transcendental_Meditation_movement
[9] Comfortable and Stylish Women's Clothing | Cozy Earth https://cozyearth.com/collections/womens-clothing
[10] Svaha USA https://svahausa.com
[11] Women's Clothing & Apparel - Macy's https://www.macys.com/shop/womens/clothing?id=188851
[12] Trademarks - Transcendental Meditation https://www.tm.org/en-us/trademarks
[13] r/cults on Reddit: The Deceptive World of Transcendental Meditation https://www.reddit.com/r/cults/comments/xglgcu/the_deceptive_world_of_transcendental_meditation/
[14] Hyperreal Samadhi: Maharishi Mahesh Yogi - Oxford Academic https://academic.oup.com/book/5507/chapter/148427800
[15] Transcendental Meditation for Women: TM Women https://tm-women.org
[16] History of Transcendental Meditation - Wikipedia https://en.wikipedia.org/wiki/History_of_Transcendental_Meditation