Jan 26, 2022
How Ravi Shankar broke with Maharishi Mahesh Yogi and became Sri Sri
May 9, 2019
Ayodhya land dispute: Three-member mediation panel submits report in SC; matter to be heard on 10 May
May 9, 2019
The Supreme Court-appointed three-member mediation committee in Ayodhya’s Ram Janmabhoomi-Babri Masjid land dispute case has submitted its interim report in a sealed cover
Ayodhya land dispute: Three-member mediation panel submits report in SC; matter to be heard on 10 May
New Delhi: The Supreme Court constituted three-member mediation committee, tasked with exploring the possibility of an amicable settlement in the decades-old, politically sensitive, Ayodhya’s Ram Janmabhoomi-Babri Masjid land dispute case, has submitted its interim report in a sealed cover.
Sources aware of the development said the interim report was filed with the apex court Registry on 6 May, and the matter has been listed for hearing on Friday.
The apex court on 8 March had referred the matter to mediation for exploring the possibility of an amicable settlement.
It had appointed former apex court judge FMI Kalifulla, spiritual guru and founder of Art of Living foundation Sri Sri Ravishankar and senior advocate Sriram Panchu, a renowned mediator, as members of the mediation committee.
A five-judge Constitution bench comprising Chief justice Ranjan Gogoi and Justices SA Bobde, DY Chandrachud, Ashok Bhushan and S Abdul Nazeer will now peruse the report and decide the future course of action.
The matter will come up for the first time on Friday since the 8 March order of the top court. It had said that the mediation process would commence within a week and the panel would submit the progress report within four weeks.
The panel was asked by the apex court to hold in-camera proceedings and complete them within eight weeks. The Constitution bench had said that it does not find any “legal impediment” to make a reference to mediation for a possible settlement of the dispute.
The bench was told earlier by Hindu bodies, except for Nirmohi Akhara, and the Uttar Pradesh government that they oppose the court’s suggestion for mediation. The Muslim bodies supported the proposal. While opposing the suggestion of mediation, Hindu bodies had argued that earlier attempts of reaching a compromise have failed and provisions of Civil Procedure Code (CPC) require public notice to be issued before the start of process.
The top court had directed that the mediation proceedings should be conducted with “utmost confidentiality” for ensuring its success and the views expressed by any of the parties including the mediators should be kept confidential and not be revealed to any other person.
However, it had refrained from passing any specific restrain order at this stage and instead empowered the mediators to pass necessary orders in writing, if so required, to restrain publication of the details of the mediation proceedings.
The top court had fixed the seat for mediation process in Faizabad of Uttar Pradesh, around 7 km from Ayodhya, and said that the adequate arrangements including the venue of the mediation, place of stay of the mediators, their security, travel should be forthwith arranged by the state government so that proceedings could commence immediately.
It had also directed that the mediation proceedings be held in-camera as per the norms applicable to conduct the mediation proceedings.
Fourteen appeals have been filed in the apex court against the 2010 Allahabad High Court judgment, delivered in four civil suits, that the 2.77-acre land in Ayodhya be partitioned equally among the three parties - the Sunni Waqf Board, the Nirmohi Akhara and Ram Lalla.
On 6 December, 1992, the Babri Masjid, constructed at the disputed site in the 16th century by Shia Muslim Mir Baqi, was demolished.
Apr 13, 2018
KCR, Naidu Run After Spiritual Gurus!
Greatandhra.com
April 13 , 2018
It looks like Telangana chief minister K Chandrasekhar Rao and his Andhra Pradesh counterpart N Chandrababu Naidu have developed a lot of affinity for spiritual gurus to promote their respective political images in the public.
While KCR has been pampering yoga guru Baba Ramdev, Naidu has been seeking the blessings of celebrity spiritual gurus like Sadhguru Jaggi Vasudev of Isha Foundation and Sri Sri Ravi Shankar of Art of Living.
On Thursday, Baba Ramdev came to the residence of KCR and reportedly appreciated his plan to form a federal front.
He also lauded KCR’s vision for agriculture development, particularly his cash incentive scheme. The CMO claimed Baba describing KCR as “super CM.”
However, it is an open secret that Baba Ramdev has business links with KCR’s daughter and Nizamabad MP Kalvakuntla Kavitha.
She has tied with Baba’s Patanjali group to launch a food processing industry in her district.
At the same time, there are also reports that Baba, who is said to be closer to Prime Minister Narendra Modi, is also negotiating a secret deal between the TRS and the BJP in the next elections.
On the other hand, Jaggi Vasudev and Sri Sri Ravi Shankar are high profile spiritual leaders having control over the corporate world in the country.
And Naidu wants their help in bringing the corporate sector to Andhra Pradesh, besides helping his own family business Heritage.
In return, both the spiritual leaders are learnt to have been promised allotment of lands to set up their foundations in Amaravati.
So, it is a sort of quid pro quo in the name of spirituality!
http://m.greatandhra.com/politics/gossip/kcr-naidu-run-after-spiritual-gurus-88773.html
Apr 21, 2017
World Culture Festival should not have been allowed if Yamuna was fragile: Sri Sri Ravi Shankar
IANS
April 18, 2017
Art of Living founder Sri Sri Ravi Shankar on Tuesday said the authorities should have never given permission to hold the World Culture Festival (WCF) if the Yamuna was "so fragile and pure".
He added that the fine should be levied on the National Green Tribunal (NGT) and the central and Delhi governments for giving permission to hold the event.
His remarks came after the report of an expert committee set up by NGT said it would take Rs 42.02 crore and a decade for the ecological rehabilitation of the Yamuna floodplains from adverse damages caused by the festival.
In a statement issued on Tuesday, Ravi Shankar said the Art of Living (AoL) obtained all the necessary permissions including NGT's.
"The NGT had the application file for two months and they could have stopped it in the beginning. It defies all principles of natural justice that you give permissions and slap a fine for not violating any rules.
"If the Yamuna was so fragile and pure, they should have stopped the World Culture Festival at the very beginning. A historic programme, deserving of applause and appreciation, is unjustly projected as a crime," he said.
Ravi Shankar added that the event, which saw over three million attendees from 155 countries over a three-day period, polluted neither air, water nor land.
"The world over, cultural programmes are held on riverbanks. The whole idea was to bring awareness to save the river.
"The Art of Living, that has rejuvenated 27 rivers, planted 71 million trees, revived several ponds, is being projected as destroying a dead river," Ravi Shankar said.
The event was held on the left bank of the river between the Barapullah elevated road and the DND flyway between 11 and 13 March, 2016.
The report of the seven-member expert committee, headed by former Secretary of Water Resources Ministry Shashi Shekhar, told the National Green Tribunal (NGT) about the ecological damage caused to over 300 acres of floodplains due to the festival last year.
The experts have estimated that some 300 acres of floodplains west (right bank) of the river Yamuna and about 120 acres floodplains of the eastern side (left bank) of the river have been "adversely impacted" ecologically at "different magnitudes".
The AoL has criticised the report stating it was deliberately leaked to the media and that some members of the committee were biased.
The next hearing over the matter in the NGT is on 20 April.
http://www.firstpost.com/india/world-culture-festival-should-not-have-been-allowed-if-yamuna-was-fragile-sri-sri-ravi-shankar-3391290.html
Oct 8, 2016
Colombia deal won Santos Nobel, Sri Sri Ravi Shankar played key role in that pact
TOI
October 8, 2016
BENGALURU: Sri Sri Ravi Shankar, founder of The Art of Living, played an important role in the Colombian peace process for ending civil war, for which President Juan Manuel Santos was awarded Nobel Peace Prize on Friday.
When the 52-year-old civil war formally ended with the signing of the peace agreement between Revolutionary Armed Forces of Colombia, or FARC, and the Colombian government in Cartagena de Indias on September 26, Sri Sri was invited by Santos and FARC to the ceremony.
After the event, Santos told Sri Sri: "Thank you for everything you have done for the peace process. You have been a great support and friend of this process. All your help is very useful and your spiritual guidance is so important and I'll be grateful forever."
During his visit to Colombia, Sri Sri addressed 500 social activists, inviting them to cultivate inner peace and support the peace process. He also met Colombia's post-conflict Rafael Pardo and discussed ways to build peace and reconciliation.
In September, The Art of Living had facilitated a meeting between FARC leaders and the families of 12 persons who were kidnapped, held captive and finally killed by FARC (only one survived). During this meeting, families of the victims expressed their suffering to the perpetrators. The meeting ended with the families and FARC leaders holding hands and praying. "Our effort to fly victims to Havana for a forgiveness programme was important in turning the tide for a yes to the referendum in Colombia," Sri Sri had tweeted about the meeting.
Sri Sri reiterated his support to the process of reconciliation and forgiveness that Colombia embarked on after the plebiscite on October 2. "The challenge of peace in Colombia can make this nation the new Switzerland of Latin America if we work together to unite the hearts and minds of Colombians," he said.
Sri Sri has been invited to be the keynote speaker at Reconciliation Colombia in Cali on November 30.
http://timesofindia.indiatimes.com/Colombia-deal-won-Santos-Nobel-Sri-Sri-Ravi-Shankar-played-key-role-in-that-pact/articleshow/54745723.cms
May 16, 2016
Mired in controversy, a famous Indian guru tries to set the record straight
Washington Post
Two weeks ago, I wrote a story about a world-famous Indian guru — the founder of the massively popular Art of Living Foundation — who had stepped into controversy three times in quick succession after a quiet rise to international prominence. On that weekend, Sri Sri Ravi Shankar (whose doubly honorific title is reserved for the very few) gave a news conference to Indian reporters who baited him with questions about his deserving the Nobel Peace Prize. I'd seen a video of the back-and-forth and was surprised to see Sri Sri in such a combative mood. After all, he is known as a purveyor of inner serenity.
"She didn't do anything to deserve it," he said of Malala Yousafzai's Nobel win in one moment of sass, after calling the awarding of prizes "political." Yousafzai, who was a teenager when she won the prize, had spent years advocating for girls' right to an education in Pakistan's Swat Valley, risking her life in the process. Weeks earlier, Sri Sri had created waves by reaching out to the Islamic State militant group by way of a news release from one of his ayurvedic health centers in Irbil, Iraq, only to receive a picture of a beheaded man in response.
Last week, Sri Sri surprised me again when he reached out through a PR agent based in Orlando (though I suppose I shouldn't have been surprised, given the marketing I've seen of his ayurvedic personal care and nutritional products). The agent said that Sri Sri wanted to set the record straight and that he had been misquoted, particularly in the Indian media. I thought this might be an opportunity to get clarity from a man whose philosophy is centered on bringing clarity and happiness to others.
"Namaskar, Guru ji," I said, greeting him, when the agent got us on the conference call. "And happy birthday."
By coincidence, it happened to be Sri Sri's 60th. "I had a big cake," he said.
After hearing about his visit to the drought-hit Indian state of Maharashtra — where he gave the news conference referenced above — I asked him to explain how he thought his words had been twisted in the media.
"All that I’ve been saying is that all this work I do is not for any prizes but because it is my passion. That’s all I’m saying. I have respect for all those others who have won prizes," he said. "There have just been some misquotes, that’s all."
And he did mean actual misquotes, even though the interaction was filmed. I was especially interested in whether he had been offered a Nobel — only to have rejected it, as he seemed to imply in the video. "Specifically," I said, "I think people are interested by two quotes from your press conference in Maharashtra. In one of them, you say, Hamare paas pehle kuch log aaye the, aur uske baad humne kaha, ‘Rajneeti, usme padenge nahi’ (earlier some people had come to us, and after that, we said that ‘we won’t go into those politics’), seeming to refer to people him offering a Nobel. Who were these people?"
Said Sri Sri, "No, you see, some people said you have to get the prize and do some lobbying and all, and I said no, no, I’m not interested in any of that. Because I’m not doing the work for any prize. I’m doing it because it’s my passion. I’ve been misquoted actually."
The question of whether the Art of Living Foundation, or people associated with it, lobbied for Sri Sri to get a Nobel is actually quite fraught. In April 2010, an anonymous "whistleblower" alleged in a blog that an entire team of people was aggressively mobilized, with Sri Sri's blessing, to get as many prominent public figures as possible to nominate him for the award. The post contains emails that are supposedly copied verbatim by someone who was privy to the "project." A post two years later says that the blog was frozen after an injunction by a U.S. court on behalf of the Art of Living Foundation.
I told Sri Sri that misquotes usually mean that you've been attributed words you didn't say. He said that his words were warped and that he means no disrespect toward any award winners.
In much of the rest of the interview, Sri Sri went on to describe his radically simple yet optimistic philosophy, centered on stress relief. He used the words "harmony," "diversity," "stress" and "happiness" at least half a dozen times each.
"The root cause of violence is stress. Until you can teach someone how to relieve themselves of stress and gain harmony with themselves, you cannot expect a very nonviolent or harmonious atmosphere around them. Family violence and violence need to be eliminated, and the root cause of all that is stress," he explained, when asked about his work promoting world peace. "No one teaches us in school how to get rid of stress even though it is completely normal to have stress. My main mission is to relieve people from stress and bring happiness into their lives. We bring together communities and encourage diversity everywhere — to come together in a sense of celebration."
That bright message was similar to the one he said resonated at a recent interfaith conference in New Delhi, which was even graced with the presence of Syria's grand mufti. "Syria today is the most troubled part of the world. So we invited him to share his feelings and his experience," Sri Sri said. "He gave us a new taste of what could be a better world, or society, in harmony and celebration."
The words kind of blend into one another, like watercolors. Veering back toward his relationship with the media, I wondered aloud whether he thought the media could be trusted. He said that until the controversies, yes, but then the PR agent jumped in and diverted us toward a conversation about stress relief for those in the United States who face inner-city violence. And then a member of the Art of Living Foundation's media relations staff elaborated on Sri Sri's exclusive breathing technique, Sudarshan Kriya, which apparently reduces stress and increases happiness. Sri Sri will be traveling to the United States to introduce Sudarshan Kriya, starting in Washington on June 24, and traveling to seven other cities, including the Art of Living International Center in Boone, N.C.
Sri Sri suggested I look at a PDF about the inner-city work.
And in case I hadn't achieved clarity on his trust or mistrust of the media, Sri Sri added, "The mistrust is because we don’t feel connected with people, you see? And stress is again the root cause of that. When we know how to relieve our stresses, our approach, our observation, our expression ... all changes. You get more clarity, you are more calm and more serene in your observation, your expression, and that helps one to get over the stress and mistrust."
https://www.washingtonpost.com/news/worldviews/wp/2016/05/16/mired-in-controversy-a-famous-indian-guru-tries-to-set-the-record-straight/
May 4, 2016
Will never accept Nobel Peace Prize, rejected it in past: Sri Sri Ravi Shankar
May 1, 2016
The spiritual leader said decision to award the Nobel Peace Prize to Pakistani activist Malala Yousafzai was ‘political’.
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Spiritual leader Sri Sri Ravi Shankar |
“I believe in working and not in being honoured for my work. We should always honour only those who deserve it and I am totally against honouring Malala Yousafzai with the prize and it is of no use,” he said.
The guru is on a visit to drought-hit areas and went to Latur on Saturday where his Art of Living organisation is working towards restoring rivers. He said, “The government has to work towards a sustainable model and should take appropriate steps towards the rising farmer suicides in the state. I also appeal to farmers of the state to not commit suicide as that is not the ultimate solution for all the problems arising out of drought.”
The spiritual leader met members of several organisations where he stressed on adopting measures to prevent families of farmers from falling prey to distress, which, according to him, is one of the major causes of farmers committing suicide, which in turn causes suffering to their kin.
http://www.deccanchronicle.com/nation/current-affairs/010516/will-never-accept-nobel-peace-prize-rejected-it-in-past-sri-sri-ravi-shankar.html
May 3, 2016
Famous Indian guru says he rejected a Nobel, and Malala did nothing to deserve hers
The Washington Post
Sri Sri Ravi Shankar |
In March, he came under fire (some say undeservedly) for sanctioning the construction of a gigantic tent city along the fragile riverbank of the Yamuna, which flows through New Delhi, for the Art of Living Foundation's 35th anniversary. Activists said the project, which the foundation claims accommodated millions of people, caused damage that would take years to undo. India's president canceled his plans to attend the event, and the foundation was fined $750,000 by the country's National Green Tribunal. Many Delhiites viewed the controversy with cynicism, if only because the Yamuna has long been polluted with sewage and industrial waste such that its brown water barely flows.
Then in April, the guru, who has sought to extend his teachings on inner peace, stress relief and mindfulness to those in conflict zones, inadvertently ended up calling for war against the Islamic State after the militant group rebuffed his entreaties for peace talks. He told Indian media that in response to his overture, the Islamic State sent him a photo of a beheaded man — a clear enough signal that his message was unwelcome in Raqqa, the de facto capital of the militant group, which is also known as ISIS and ISIL. "I think the ISIS does not want any peace talks," he said. "Hence, they should be dealt with militarily."
And finally, this weekend, Sri Sri Ravi Shankar, when asked by a journalist whether he would accept the Nobel Peace Prize should it be offered to him, claimed that he had already rejected it at least once and expressed particular distaste for the "political" decision to award the Nobel to then-17-year-old Malala Yousafzai, a Pakistani national, who was shot by the Taliban for her advocacy for girls' education.
“I was in the past offered the Nobel Peace Prize, but I had rejected it as I only believe in working and not in being honored for my work. We should always honor only to those who deserve it, and I am totally against honoring Malala Yousafzai with the prize and it is of no use,” he was quoted as saying in the Deccan Chronicle, a reputed Indian newspaper.
It does appear that Shankar has been nominated for the Nobel Peace Prize — by a New York Democrat in the House of Representatives in 2006 — though it is unclear whether he was ever formally offered the honor, which would have given him the chance to reject it.
He went on to say that Yousafzai had done nothing to merit the Nobel and that awards generally were not his concern, especially the Nobel.
A quick perusal of the Art of Living Foundation's website shows that Sri Sri Ravi Shankar, who is commonly conferred with the double honorific in front of his given name, has been the recipient of countless awards. They include this year's Padma Vibhushan, India's second-highest civilian honor, and Mongolia's Order of the Pole Star, that country's highest recognition. He has earned 15 honorary doctorates, and the list of bestowed titles requires some scrolling to get through. More than 20 American cities have designated particular one-off days as "Sri Sri Ravi Shankar Days." Washington has done it twice.
https://www.washingtonpost.com/news/worldviews/wp/2016/05/03/famous-indian-guru-says-he-rejected-a-nobel-and-malala-did-nothing-to-deserve-hers/
Apr 24, 2016
An Indian spiritual guru tried to hold peace talks with ISIL - they sent him a photo of a man's beheaded body
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Sri Sri Ravi Shankar |
“I tried to initiate peace talks with the (ISIL) recently but they sent me a photograph of a beheaded body of a man,” he told Indian media, using another name for the extremist organization. “Thus, my effort for a peace dialogue with the (ISIL) ended.”
The advocate for meditation and harmony offered this frank conclusion: “I think the (ISIL) does not want any peace talks. Hence, they should be dealt with militarily.”
It’s not clear when this overture was made or to whom – whether actual militants in Iraq and Syria or proxies elsewhere. According to ANI news agency, Shankar said he had a phone call where he proffered the failed invitation for dialogue.
The guru was speaking to media in Agartala, a city in India’s remote and restive northeast, which has been the site of its own longstanding ethnic insurgencies. In recent years, he has sought to spread his philosophy of mindfulness and inner spirituality to conflict zones, including in Iraq, site of some of the worst ravages of the Islamic State.
In 2014, he visited refugee camps in northern Iraq that were home to many Yazidis, members of a minority sect deemed heretical by the Islamic State. Their brutalization at the hands of the jihadists has been likened to genocide by the international community.
A statement on the guru’s website said his Iraq peace efforts were part of a “two-pronged mission: providing stress relief and disaster management techniques to overcome personal stress and helping people pick up their lives through service initiatives.”
http://news.nationalpost.com/news/world/an-indian-spiritual-guru-tried-to-hold-peace-talks-with-isil-they-sent-him-a-photo-of-a-mans-beheaded-body
Apr 21, 2016
Hindu spiritual guru Ravi Shankar claims IS snubs his invitation to talks
Tripura Correspondent
bdnews24.com
April 24, 2016
Hindu spiritual guru Ravi Shankar is of the view that the growing terror of IS can only be curbed through military might as there is no scope for dialogue.
He was speaking to reporters in Tripura’s capital Agartala on Thursday before leaving for neighbouring Assam after completion of his three-day visit to the state.
On peace talks with the IS and ways to stop its violent campaign, the spiritual guru, who heads the 'Art of Living', said, “I have made several attempts. We are working in Iraq in a big way. We are also working in Kurdistan where the threat perception is very high.
“Of late we are also supplying food and other facilities. We have opened our first Ayurvedic hospital in Iraq... I had invited them (IS) for a dialogue but they sent me a picture of a beheaded man and told me that only in that state they could have dialogue with me.
“So there ends the story of dialogue, but we will have to pursue the path of peace with firmness… And of course, we need the help of military to curb these violent campaigns in the Middle East.”
Ravi Shankar stated that at present in India there was a growing trend of politicising all issues, including anti-national activities, which according to him was undesirable.
Asked if the ‘environmental compensation’ of Rs 50 million fined by the National Green Tribune on Art of Living for ‘damaging’ the Yamuna flood plain during the World Cultural Festival held a month back was politically motivated, Ravi Shankar said, “It is obvious.”
Holding a series of meetings across the state, he claimed his efforts would be to bring total literacy, employment and peace to India's northeastern region.
He added that there was huge scope for skill development, organic cultivation and Ayurveda in the region.
Ravi Shankar, who arrived in Agartala from Manipur, urged the militant outfits active there to hold peace talks with the government.
The 59-year-old said his aim was to unite all cultures, religions, faith and ideologies.
Apr 16, 2016
Guru-preneurs - Babas are the New Babes in Entrepreneurship
Orissa Diary
April 11, 2016
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Sri Sri Ravishankar |
With a decrease in volume growth and value, the FMCG (Fast Moving Consumer Goods) sector has been facing a crisis since quite some time. Hindustan Unilever Limited, one of the biggest FMCG players in India has its revenue growth in negative since the past seven quarters. From 13.2 per cent in June 2014 to 3.2 per cent in February 2016, there is a huge fall in the MNC’s revenue. Other competitors like ITC’s FMCG business has also fallen from 11-12 per cent to seven per cent in the same duration. The situation is same for other major FMCG players in India. Companies have been trying to cope up with the slow down using various strategies such as increasing ad spending, launching new products and starting various promotional schemes, but to no avail.
As against that, take for instance the case of Baba Ramdev’s Patanjali Ayurved. With an estimated turnover of Rs 5000 crores for FY 2016, Patanjali Ayurved on the other hand is growing rapidly day in and day out and the path ahead looks even brighter. Indian consumers have always looked for affordability as well as quality in every purchase they make. Patanjali products provide exactly this to the Indian customers. With 500 products in its product portfolio such as biscuits, juices, supplements, toiletries etc., Patanjali products are placed across as herbal and Ayurvedic products and are considered purer than similar products available in the market. Also, the products are priced quite low comparatively. Add to it the recent trend towards Ayurveda and health is acting as a catalyst in the process. It is hence a no brainer that the demand for Patanjali products has skyrocketed in just a few years after its launch.
Another fact to be noted here is the huge number of followers of these Guru-preneurs. With an estimated number of 70 million + followers, Patanjali products have an already established consumer base that believes in what Baba Ramdev suggests to them. Also, the gurus themselves act as the brand ambassador of these companies and the image of the gurus significantly helps in placing the products. Patanjali Ayurved also advertises aggressively on television with an earmarked Rs 300 Crore as advertisement expenditure thus far. With the tie up with Kishore Biyani owned Future group, Patanjali Ayurved has a well established and far reaching distribution channel. Should we not say strategic alliance?
Interestingly Ramdev baba is not the only one or even the first one to make a cocktail of religion with business. Sri Sri Ravishankar with its Sri Sri Ayurveda- an FMCG arm of Sri Sri’s Art of Living Foundation has also made quite inroads in Indian FMCG sector. Further, Sri Sri released Ojasvita- a malt based health drink targeting the market leaders- Horlicks (a product by GlaxoSmithKline) and Bournvita (a product by Mondelez International) who command 51 percent and 16 percent of the health drink market respectively.
With an even larger follower base of 370 million, the Art of Living Foundation is slowly inching on to the business of wellness and comfort to an otherwise irresistible Indian middle class. Unlike Patanjali Ayurved, Sri Sri Ayurveda products are sold only at POS (Point of Sale) and have just started to use the mass media. Other religious groups like BAPS (Bochasanwasi Shri Akshar Purushottam Swaminarayan Sanstha), Aurobindo Ashram, Sadhguru Jaggi Vasudeva and ISKCON have also established themselves as reliable brands in the FMCG sector. BAPS produces and sells FMCG products under the BAPS Amrut brand name. Similarly Aurobindo Ashram and Sadhguru Jaggi Vasudeva (Isha foundation) produce and sell food, wellness and personal care items for its followers and own consumption.
The entry of Babas in business is not limited only to the FMCG sector but there are many other places the Guru-preneurs have started to show their mark.
Dera Sacha Sauda chief Gurmeet Ram Rahim Singh has entered the media and entertainment sector by releasing two movies - MSG: The Messenger and MSG-2: The Messenger. In both the films, Singh has acted as the main protagonist, directed, produced as well as gave music to both the films. Both the movies were heavily advertised along television and other digital platforms with considerable amount of budget spent towards it. The rock star image of Guru Ram Rahim and a significant number of followers in states of Haryana, Punjab and Rajasthan has made sure that there will be many takers for both the films and any film that is due to release. MSG: The Messenger had grossed Rs 216 crore in the box office collection and the second part is claimed to have entered the Rs 50 crore leagues by one of the Dera’s spokesperson. Going by the figures, it is easily seen that Guru Ram Rahim’s strategy is working and working quite good. Also it is believed that three more movies from the same production house are in the pipeline. Besides the movies, the Dera sells spiritual discourses, speeches and music composed by the Dera chief to the various followers. It is also expected that the Dera will also join the FMCG path as it has already taken the MSG franchise.
This trend is however not limited to India. It can also be seen globally as various religious organizations have capitalized on tourism as a source of revenue. Also Televangelism from where it all started is quite prominent in many parts of the world where the tele-evangelists sell their merchandizes.
The Indian economy, it seems is going to depend on these Gurus and Babas who are surely going to become the drivers of Indian economy in the near future. Other companies however will have to fight not only against the marketing strategies of these Guru led companies but also have to deal with the faith of their followers who are loyal to these guru-brands and thus constitutes a sizable market of their products.
http://orissadiary.com/ShowOriyaColumn.asp?id=66299
Apr 11, 2016
A Month Later, Art of Living Still To Pay NGT Fine
April 10, 2016
Sri Sri Ravi Shankar’s Art of Living Foundation has still not paid the NGT fine imposed on it for damaging the Yamuna floodplain during its World Culture Festival. Why not?
New Delhi: A month has passed since the National Green Tribunal (NGT) imposed an interim “environmental compensation” fine of 5 crore rupees on Sri Sri Ravi Shankar’s Art of Living Foundation, for damaging the Yamuna floodplain while preparing for its mega “World Culture Festival,” which took place between March 11 and 13, 2016. However, the foundation has still not paid the fine.
It was after hearing the matter for close to a month that a four-member bench of the NGT, headed by chairperson Justice Swatanter Kumar, imposed the penalty. The bench also fined the Delhi Development Authority and Delhi Pollution Control Committee for permitting the event to take place despite the NGT’s clear directions last year forbidding construction on the floodplain.
The NGT had in its order specifically directed the foundation to pay the compensation of 5 crore rupees beforethe event commenced. However, the foundation did not follow the NGT’s orders. It instead managed to get permission from the NGT to proceed with the event after depositing just 25 lakh rupees.
The NGT additionally stated that this initial deposit would be adjusted against the final payment, which would be re-determined based on a report made by the NGT’s principal committee within four weeks from the date of its order.
It now appears that the authorities, who so systematically allowed the event to take place, are no longer interested in imposing the fine or in restoring the floodplain. Four weeks have passed since the event, but the principal committee, headed by the Union water resources secretary, has yet to visit the site to assess the damage and establish the cost of restoration work.
Activists disheartened
Manoj Mishra of the environmental organization Yamuna Jiye Abhiyan has been spearheading the campaign for the protection of the Yamuna floodplain. It was he who filed the petition against the Art of Living Foundation.
Mishra told The Wire that in the last hearing on April 4, the foundation stated that instead of paying the 5 crore rupees in cash, it would furnish a bank guarantee of the same amount. “We opposed this, saying that would be against their promise to the tribunal. So the NGT has now asked the foundation to submit its reply in the next hearing,” said Mishra.
Mishra added that the committee said it would visit the floodplains for an inspection once the foundation had vacated the area. But the foundation has still not removed all its construction debris from the site, and so the visit has not yet happened. The foundation has said that it will vacate the area “soon.”
He confirmed that as of now, the foundation has deposited only 25 lakh rupees with the Delhi Development Authority.
The principal committee has been mandated to look into the “restoration, restitution and rejuvenation of the flood plains to its original status. It will also state the approximate cost that would have to be incurred for such restoration and restitution.” Further, the area will be developed into a biodiversity park. The cost of this will be borne by the Art of Living Foundation and the Delhi Development Authority, in a proportion to be determined by the NGT.
The tribunal’s decision to allow the event at all, when it last year forbade construction on the floodplains, has been met with severe criticism – especially since it had itself pointed out that various government agencies colluded to allow the event to happen.
President Pranab Mukherjee backed out of the event in light of the controversy surrounding it. However, Prime Minister Narendra Modi and several of his cabinet colleagues, as well as Delhi chief minister Arvind Kejriwal and some of his ministers, attended the event.
This level of political patronage for an event that took place in clear violation of NGT orders has deeply disheartened the activists who continue to fight to save the Yamuna floodplain. They feel that permitting the event will open the floodgates for further violations, and also that the tribunal has lowered its own prestige.
http://thewire.in/2016/04/10/a-month-later-art-of-living-still-to-pay-ngt-fine-28582/
Apr 6, 2016
The Politics of Yoga
The Diplomat
April 04, 2016
From a seven-acre stage set up for more than 35,000 artistes and visitors from 150 countries to a slew of temporary bridges, ramps, mobile towers and parking areas built over a 1,000-acre area on the banks of the holy river Yamuna, the festival had it all. Modi's ruling right-wing Bhartiya Janata Party government also pitched in with exclusive military services to help AOL build two pontoon bridges on the river for the function.
AOL was also given prompt clearances to host the jamboree by the environmental body – the National Green Tribunal – despite the latter noting in its report that the "flood plains have been drastically tampered with, the natural flow of the river has been destroyed and reeds, grasses and natural vegetation on the river bed have been removed."
Such was the hype around the event, that a strident chorus from environmentalists and activists over the ecological harm caused to the Yamuna by the event, was ignored by the government. As were the Opposition parties' objections to the government actively promoting such events and supporting Sri Sri Ravishankar. An environmental damage penalty of Rs 50 million ($750,000), imposed on AOL for ravaging an ecologically fragile region, had Sri Sri declaring defiantly "We'll go to jail but not pay the fine. We have done nothing wrong." The matter was ultimately settled after much hullabaloo with AOL coughing up a tiny fraction of the imposed fine.
Nor was this the first episode of the BJP government propping up a spiritual guru. The government's support for yoga teacher Baba Ramdev, who is credited with popularizing yoga on a mass scale, has been fodder for the critics' mill for years. From quick land clearances to expand the pan-India footprint of Ramdev's organization Patanjali Yogpeeth – which hawks everything from herbal medicines to toothpastes to condominiums – to allotting prime space in government retail shops for displaying Patanjali's consumer goods for sale, Ramdev has always enjoyed state support.
Observers brand this new and emerging trend of increasing state support for gurus as "crony spiritualism." This phenomenon, the claim, involves the enmeshing of political, business and spiritual interests to further narrow political and business interests. Academics analyze the nascent phenomenon similarly. Speaking with The Diplomat, Dr. Amitabh Jahgirdar, assistant professor of sociology at Jawaharlal Nehru University, New Delhi, explained, "Most popular gurus have a huge fan following across the spectrum – from the masses to the upper elite class. So it works well for the political class to leverage this large demographic as a vote-bank by supporting them. The World Cultural Festival by Sri Sri Ravi Shankar best demonstrates the rise of this phenomenon."
Yet not long ago, when Modi took over the top job in 2014, his effusive endorsement of yoga and spirituality – as a physical exercise and well-being regimen – found a great resonance with the nation. The prime minister threw his weight behind yoga, and India's traditional systems of medicine by making the Department of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy (AYUSH) a full-fledged ministry and showcasing it as the focal point of his health campaigns. Among the ministry's stated goals was "promotion of the rich, centuries-old Indian heritage of medical and health sciences."
Modi, 65, also persuaded the United Nations to declare June 21 International Day of Yoga – the first of which was celebrated last year in New Delhi with a mega yoga event. On an overcast Sunday, over 35,000 men, women – many drawn from the Army and national cadet corps – and children practiced a series of 21 yoga asanas (or postures), on a 2.4 km stretch of boulevard and lawns in central Delhi.
Regressive Measures
So far so good. Soon after, however, the narrative began to change from an emphasis on promoting yogic disciplines among the masses to regressive measures like state support for gurus and the Modi government's directives to make yoga compulsory in schools and other academic institutes. For many, especially religious minorities, these measures were hard to accept.
While the BJP government's efforts to seize on yoga has the chests of Hindu nationalists swelling with pride, others are clearly discomfited at these new developments. Muslim organizations in particular have objected to the Surya Namaskar (a set of yoga exercises), which requires a person to bow to the Sun God. Points out Amina Begum, a mother of two school-going girls based in New Delhi, "Islam being a monotheistic religion doesn't allow followers to bow before anyone except Allah. We don't like our kids following this routine in their schools. Surely, there are other neutral forms of exercises which can benefit children?"
Many others feel that the imposition is tantamount to curbing personal freedoms. "Instead of making yoga compulsory, the decision should be left to individual school managements, parents and individuals about what form of exercise they'd like to adhere to. This should be a matter of personal choice, not State imposition," Dr. Pradeep Katkate, former principal of a government-run school in New Delhi, told The Diplomat.
Each time the issue crops up, however, the BJP government is quick to point to the fact that 47 Muslim nations supported Modi's United Nations resolution to make yoga global. So why should the minorities object to its promotion back home? "In his United Nations address last year, even UN Secretary General Ban Ki Moon said that yoga promotes physical and spiritual health and well-being. He described it as an invaluable gift of ancient Indian tradition, rather than "Hindu" tradition," explained a senior BJP functionary. "So what's the fuss all about?"
Several schools across India already offer voluntary yoga sessions to kids in primary and secondary schools. However, the inclusion of the exercise in the curriculum leaves no choice for all schools but to follow suit. Maharashtra, Karnataka and Gujarat have already announced their plans to add yoga to school curricula. Madhya Pradesh, Haryana, Rajasthan and Chhattisgarh followed soon after. The southern state of Andhra Pradesh has also announced a grant of about $4.5 million for regular yoga events.
India's Opposition parties have also objected to the alleged "sheer hollowness" of the government's claim that is promoting yoga for its health benefits, while questioning the slashing of the health budget by 17 percent and reducing the budget allocation for yoga from about $200 million in 2013-14 to a meager $50 million in the Ministry of AYUSH (the government body charged with developing ayurveda, yoga, naturopathy, unani, siddha and homeopathy) this year.
However, Modi's supporters emphasize that his efforts to promote yoga and its renowned practitioners, needs to be seen from the perspective of the prime minister emphasizing India's role on the world stage from a more cultural standpoint. Says an article in the Washington University Political Review, "India does not have the same global cachet within foreign affairs as other countries, and so Modi has been utilizing India's soft power potential to make up for a relatively small arsenal diplomatic firepower. Yoga offers the opportunity for Modi to revitalize India as a vishwa guru, or guru of the world…" The article concludes that "Modi's creative use of India's cultural heritage should be applauded for the unprecedented way in which it fortifies a relationship between soft power potential and foreign policy."
Be that as it may, there's no denying that the ancient discipline of yoga, practiced by seers and sages for millennia across India, has worked as a double-edged sword for Modi. While it has won him some points abroad, at home the initiative remains fraught, one that has alienated a segment of people who object to "Hindu traditions" being foisted on them. Such developments clearly sit uneasily with the secular and liberal credentials of the world's largest democracy.
Neeta Lal is New Delhi-based senior journalist and editor.
http://thediplomat.com/2016/04/the-politics-of-yoga/
Apr 5, 2016
A Yoga Master, the King of 'Baba Cool,' Stretches Out an Empire
The New York Times
APRIL 1, 2016
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Baba Ramdev |
But Mr. Ramdev is also an Indian swami, having renounced all worldly pleasures and possessions, and he sits cross-legged on the couch, his face fringed by an untamed beard, his body draped in the saffron cloth of a Hindu holy man.
Famous for bringing yoga to the Indian masses, Mr. Ramdev, 50, is also the leader of what has become known as the “Baba Cool Movement” — a group of spiritual men, known here as “babas,” who are marketing healthy consumer items based on the ancient Indian medicinal system of herbal treatments, known as Ayurveda. His rapidly expanding business empire of packaged food, cosmetics and home-care products is eating into the sales of both multinational and Indian corporations.
The babas’ message about the value of traditional Indian ingredients is particularly resonant in the current environment in India, where a prime minister and his political party have built a narrative around the value of ancient Hindu practices, from yoga to reverence for cows. Mr. Ramdev is the most prominent of a growing group of brand-building babas, whose ranks include Sri Sri Ravi Shankar, the founder of the Art of Living, an Indian spiritual practice, who promotes a line of creams, soaps and shampoos also called Ayurveda.
“There is truly a tectonic shift” in the consumer products business in India, said Harish Bijoor, a brand strategy specialist and former head of marketing at a subsidiary of the big Indian conglomerate Tata Group.
Mr. Ramdev and his friend and business partner, Acharya Balakrishna, 44, run Patanjali Ayurved Limited from a corporate headquarters in Haridwar, an ancient Indian city on the banks of the Ganges River in Uttarakhand State. In an interview, Mr. Ramdev said he was the creative force and public face of Patanjali, even though, as a swami, he does not have an official title or hold any shares of the privately held company.
Rising at 3:30 a.m. each day to drink the juice of the amla fruit, an Indian berry rich in vitamin C and considered the top immunity booster in Ayurveda medicine, he unleashes a torrent of new product ideas — an herbal energy bar, an herbal hair dye, a sugar-free immune booster — that he records in large Hindi script in a spiral bound notebook. Then he plunges into three hours of yoga, followed by a 12-hour day that is split between Patanjali business and the public meetings of a spiritual and political leader.
Mr. Balakrishna, as the managing director, runs day-to-day operations. “Without him, nothing would be possible,” Mr. Ramdev said of his partner, who paced in the office as the interview with the loquacious swami spilled over its one-hour allotment.
The two men met in the 1990s, when they studied at the same gurukul, a residential school that was the norm for Indian Hindus before the British arrived. Both the sons of farmers, they went on together to study in the Himalayas, Mr. Ramdev focusing on yoga and Mr. Balakrishna on Ayurveda.
In 1994, they founded the first of three charitable trusts, to run a hospital and a university dealing in Ayurvedic medicine, and an ashram. There, they held yoga camps and free health checkups at which they dispensed Ayurveda treatments, which are largely herbal. Before long, they had set up a manufacturing plant for Ayurveda products.
Around the same time, Mr. Ramdev began his televised yoga classes. Lean and muscular, Mr. Ramdev proved to be a telegenic tour de force, bringing yoga to India’s poor and the growing middle class.
He gradually ventured beyond yoga to become a public critic of government corruption, leading a mass protest in New Delhi in 2011 and later endorsing Prime Minister Narendra Modi during the election in 2014.
Mr. Modi and his Bharatiya Janata Party swept to power soon after, unleashing a strong Hindu nationalist sentiment that Mr. Ramdev says has created “an ideal ecosystem” to support his business. Mr. Modi pushed the United Nations to create International Yoga Day, and he inaugurated it last year, with Mr. Ramdev by his side, in a nationally televised ceremony involving 35,000 people.
Few people noticed when Mr. Ramdev and Mr. Balakrishna founded Patanjali in 2006, and then, in 2009, began building factories on a 150-acre campus about 20 miles from Haridwar.
Patanjali now has 28 factories at the campus that make more than 800 products that are sold at around 20,000 franchised outlets around the country, company officials said. Twenty-five technicians in a dozen glass-walled labs use computers to test ingredients for contaminants, from pesticides to heavy metals.
Mr. Ramdev, given to raucous laughter and bouts of giggles that make him seem disarmingly humble, can just as suddenly overflow with bravado, as he did when asked about the source of Patanjali’s popularity and power.
“People buy our products because they believe I will only sell them good things,” he said.
Beyond Mr. Ramdev’s appeal, Patanjali products are attractive because they are high quality and prices are about 20 percent lower than the competition, analysts said.
It is not clear how Patanjali is able to charge such low prices, given that its profit margin of 13 percent is within the industry range of 13 to 16 percent. Mr. Ramdev ventured that, with his fame, his advertising costs are much lower than his competitors’, who spend as much as 15 percent of their revenue promoting their products.
The faces of Mr. Ramdev and Mr. Balakrishna adorn most every building, billboard and truck connected to the company, which is expanding so fast it is striking fear into its current and potential competitors. The company expects to report revenue of $750 million in the fiscal year that ended in March, more than double the previous year’s $300 million, the two men said.
Credit-Suisse Securities, in a report early this year, said Patanjali’s “meteoric rise” had hurt Colgate-Palmolive (India) Ltd., which is majority owned by the United States-based Colgate-Palmolive. Sales of Colgate’s toothpastes slowed from growing at about 10 percent annually to just 1 percent in the quarter ending in December, in the face of competition from Patanjali, Rohit Kadam, the analyst who wrote the report, said in an interview.
The report said sales of health supplements at Dabur India Ltd., one of the country’s largest consumer goods companies, had been growing at close to 20 percent annually but began falling at the end of last year, hurt by competition from Patanjali.
In the face of that threat, Patanjali’s competitors “are working on overdrive to create similar types of product options,” Mr. Bijoor, the brand strategist, said.
Colgate has introduced toothpastes containing the extract of neem, an Indian tree, and charcoal, both still used by villagers to clean their teeth. Spokesmen for Colgate and Dabur did not respond to requests for comment.
Experts say that, for the foreseeable future, the only danger signs for Patanjali are the enthusiasms of its founder, Mr. Ramdev.
If he takes it “a bit too far, he’ll lose new customers,” said Sunil Alagh, a business consultant and formerly chief executive of Britannia Industries Ltd., an Indian company famous for packaged cookies.
In the past, Mr. Ramdev has dived into controversial conservative causes without hesitation. Last year, for example, he claimed that he could cure homosexuality by treating a person with yoga.
Mr. Ramdev was also outspoken in his condemnation of a student at a New Delhi university who faced sedition charges after the authorities accused him of participating in a pro-Pakistan campus rally. “The traitors,” Mr. Ramdev said, “must be arrested.”
Controversy aside, Mr. Bijoor has predicted that the “Baba Cool Movement” will eventually outsell both multinationals and top Indian companies alike.
“It’s about a good connect,” he said. “It’s about becoming the umbilical cord connecting the past to the present.”
Suhasini Raj and Hari Kumar contributed reporting from New Delhi.
A version of this article appears in print on April 2, 2016, on page A4 of the New York edition with the headline: A Yoga Master, the King of ‘Baba Cool,’ Stretches Out an Empire
http://www.nytimes.com/2016/04/02/world/asia/a-yoga-master-the-king-of-baba-cool-stretches-out-an-empire.html?_r=0
The Sri Sri syndrome: What we should not forget about so-called gurus and godmen
Scroll.in
April 4, 2016
Sri Sri Ravishankar |
We live in ridiculous times.
The defence of the event, violent in ecological terms, extravagant in financial and social terms and shockingly wasteful in terms of time, energy and sheer man-hours, has come not in terms of a reasoned explanation but in low and mean personal accusations levelled against environmental activists, finger-pointing towards the excesses by other religious groups and the reduction of every criticism into the pettiest forms of party politics. Serious discourse is, of course, lost.
Old phenomenon
But none of this is really new to us.
Religious showmen have had their way with politicians and governments for decades. Many have had numerous cases against them, with accusations ranging from sexual abuse to land grabbing and encroachment of reserve forests. But how many have resulted in convictions? Unmindful, these gurus continue their work.
In making such individuals stronger in recent times, I think two contrasting social movements have played a major role. One is better known as a model and the other as an ideology. The capitalist model has shown itself to be Machiavellian and the communist, oppressive. Navigating the in-between has not been an easy task, affecting everyone, the landless and daily wage earners being the worst hit. People need reassurance and voila, the guru grants their wish. “Things will get better for you, just do this, this and that,” he says.
At the same time, social power equations have considerably changed. The traditional misogynist, high-caste, high-class power groups are being challenged and all those who took their control for granted are now fragile. They seek refuge and security from such gurus. New socio-political tsars are aligning themselves with similar gurus in a new nexus that provides them the much-needed aura of a different order, of socio-cultural respectability. The only beneficiaries in all this are the godmen.
The good work argument
Nay-sayers like myself are many times asked one question, the obvious one. What about the social contributions, the self-help groups and institutions that these godmen have created or the schools they support, private hospitals they build, their focus on wholesome living, organic foods and the huge number of their volunteers who help during natural calamities? All this is undeniable, but how is this any different from the corporate social responsibility initiatives that even the most insensitive corporations spearhead? Even politicians and political outfits are involved in such activities.
Are we so innocent that we do not recognise the obvious brand-building, image-establishing part of the social activity agenda? Let us not treat their work any differently from that of a mega-corporate. Godmen are good ad-men. The “godly” makers of good hospitals and schools do not deserve an extra ring on the halo around their heads any more than makers of good medical equipment, cars or tractors.
The larger agenda pushes hazy spiritual institutions into the hard social sector – a huge gain for the religious orders. “Good” happens for society, of course, but then this is not due to institutional – or the godman’s – selflessness. It is because of the volunteers, who act selflessly, with hardly a hint of personal gain. The godman showers his blessings only to gather a harvest of great socio-political and financial power. There is also a deeper point: these “ships of good deeds” may not show it right now but when they appear from beyond the horizon, they may well be carrying undeclared toxic cargo inside.
Political targeting
Unfortunately in today’s times, real and honest social, political and environmental activists who have been walking the by-lanes and tortuous roads for years are branded and brushed aside as nuisance makers. Even worse, they are politically targeted, like in the case of the Green Peace campaigner Priya Pillai.
I find it very interesting that Christian schools, hospitals and colleges are all seen as conversion platforms, but none of the initiatives by the Hindu swamis are spoken of in a similar vein. These Hindu gurus are also converters – maybe not to a religion but certainly to a cult. Ashrams are recruiting grounds, indoctrination centres where a cult is created around a god-man/woman.
We have to ask ourselves a far more serious question. Why have we, as a people become vulnerable, so pliant, so completely subservient to these master-indoctrinators? Don’t get me wrong, the Sri Sris and Sathgurus may well be wonderful yoga teachers – and others religious scholars or ritualists. But when did these individuals become philosophers and mystics? It is this crossover that needs questioning. Somewhere during this shift, we have elevated them from the temporal to the celestial, the human to the super-human bordering on the divine and in the process subjugated our “god-given” gift of intellection to them. We have given up our “self” and its ability to seek, gifting it to someone else. It is time we reclaimed our minds.
Just be aware
Here, I could be asked: “But what is so wrong if I need their help and support?” Absolutely nothing, but can we all be aware and I mean truly aware of the maze that we are entering, the mirage of clarity that is presented and that in the end we are most likely to be as lost as we thought we were when we joined?
In the ashram we become one more character in the grand Broadway production. After hundreds of appearances we are inseparable from the character we act out. We may feel “full” and in-peace while inside, so much so that we are not self-critical. But once we leave the show, there is very little to hold on to and the question of who we are looms large over our heads. The moment we separate ourselves from these gurus, “realisation” vanishes and reality takes its place. Why? How does an ardent devotee then become an apostate or even a traitor?
Our unhappy land has seen thinkers who have urged that we free our minds of any baggage, to find pathways that we need to explore for ourselves. They have not asked us to emotionally sign up for a long-term assignment nor manipulated us into doing so. They have not tried to trap us in a spider’s web, where at the end of a three-day course we are asked to offer guru dakshina to the supreme leader. They have not asked us to take home a brain washing package.
There is no doubt that even today amidst these operators there are institutions and teachers who propagate various ways of religious living with integrity, sans any fluff or artificial flavours. But many are delusionists, who trap us in their net of charisma, mind play and clever one-liners. We forget our mind and consequently the questions that trouble us, and parrot those that the guru choreographs us into asking. There is of course great variety on offer: Some cater to the traditional Vedic crowd with their yagnas, pujas and tantric gesticulations. Then you have the ones who are most eloquent in Queen’s English, modern in the upper-middle class sense, ethnic to perfection, combining nuclear science, quantum mechanics and Vedanta with the greatest of ease. Apart from many shades of grey in-between.
It is time we recognised the institution of spirituality in India for what it is – a high-tech commercial enterprise – and these gurus for what they are – self-appointed chief executive officers who provide products to the consumer.
I will end with a practical tip as suited to our time-short times: If their products please you, even enable some change in you, go ahead and use them. But know them to be assembly line manufactures Made In India for Trade, not Transcendence. That is where the contact should start and that is where it should end.
Don’t let them hijack your mind and soul.
We welcome your comments atletters@scroll.in.
http://scroll.in/article/805940/the-sri-sri-syndrome-what-we-should-not-forget-about-so-called-gurus-and-godmen
Apr 1, 2016
The Indian business with breathing
Karin Wenger
SRF
April 1, 2016
(Google translation)
India is a country of spirituality and yoga. This makes Sri Sri Ravi Shankar for big business. The guru has millions of followers around the world and a specially patented breathing technique. Shankar's celebrity wants to make even the Indian Prime Minister to Use.
Sri Sri Ravi Shankar is sitting in a white robe wrapped in a comfortable chair on a stage in his ashram outdoors. A breeze plays around his long, brown-colored, but thinning hair. Like every night sitting hundreds on the lawn at his feet. You want to breathe with her guru and spiritual leaders, listen to him, ask him questions.
"Art of Living" - the art of living - ie the organization, Sri Sri Ravi Shankar has established more than 30 years ago. Since then, millions follow him of meaning seekers. Volunteers teach interested first Sudarshan Kriya, a breathing technique that let even patent the Guru. For proper breathing is the way to a stress free life, promoted the 60-year-old
repackaged Old
"Terrorism, violence, stress - all that frightened people today," he says in an interview with Radio SRF. "The people live in isolated communities or virtual worlds. It is our responsibility to lead them back on the right track. Our breathing exercises and our meditation are the best methods to dissolve anger and negative emotions. "
Audio "An Indian guru and his opaque business" Play.Open Audio "An Indian guru and his opaque business" in external player.Audio
An Indian guru and his opaque business
5:20 min, from Rendez-vous from 04/01/2016
Sri Sri Ravi Shankar has especially made this a: ancient breathing exercises well packaged from yoga. "Learn to meditate on only two days with the breathing technique Sudarshan Kriya", so be called Happiness courses in Switzerland offered to CHF 340th Inner satisfaction, better concentration and an anti-aging effect are promised. Besides the courses sold the organization also Ayurvedic medicine, restorative milkshakes and shampoos.
Is spirituality today therefore especially a good deal? Sri Sri Ravi Shankar denies. One must simply by today, so play according to market rules. "To spread knowledge, it needs various organizations. We have an agricultural foundation, showing Indian farmers how to grow organic food. We carry thousands of free schools have clinics, feed the poor. Who wants to be charitable, needs a full rice bowl. "
" Who wants to be charitable, needs a full rice bowl. "
Sri Sri Ravi Shankar
Indian guru
Ask how many donations the organization accrue annually, smiles the Guru away. God men are largely exempt India from taxes. The Ashram, the religious center of the organization, is a real company. Big is beautiful - big is beautiful - that's the motto. Recently hosted "Art of Living" a major event in Delhi, which was attended by more than one million people, including many national and international politicians. On stage was Prime Minister Narendra Modi shoulder to shoulder with Sri Sri Ravi Shankar.
Even offered the IS meditation classes
Since time immemorial, politicians have in India surrounded by gurus says Nirmalangshu Mukherji, emeritus professor of philosophy at the University of Delhi. Only the size of the empires that Sri Sri Ravi Shankar and yoga guru Ramdev, who has also built up a large food distribution, are extreme. "Politicians and industrialists to follow them, because they pack promises of salvation to a modern way and because their followers mean for politicians millions of potential voters." That's why there is such a strong link between gurus and politicians. In the end it would, however, only the power to control people and to make political and economic capital.
Even such criticism smiles away Sri Sri Ravi Shankar and repeated instead, what he has said many times: "Love must be distributed throughout the world. My goal is to conjure up on each face a smile. "It refers to its international success. The peace negotiations with the Colombian FARC, which he had so successfully promoted; Meditation courses in prisons in Iraq or Afghanistan. he offered meditation classes Even the IS. Representatives of the terrorist organization responded immediately - they sent him a death threat.
Caption:Sri Sri Ravi Shankar is on you and you with the Indian political elite. SRF
http://m.srf.ch/news/international/das-indische-geschaeft-mit-dem-atmen
Mar 23, 2016
Art of Living event controversy: Damage extent was known before the event
Business-Standard
March 23, 2016